Organizations across sectors have also committed to decreasing their carbon footprint by shifting their corporate travel toward rail. 2 “€9 ticket sold 52 million times,” German Federal Government, September 1, 2022. For example, Germany launched a ticket that allows the use of all regional trains and local public transport at a price of €9 per month for a test period of three months. 1 Mobility Strategy, European Commission, December 9, 2020.Īt the same time, countries are pushing to promote passenger rail travel. The strategy includes targets for rail, such as doubling high-speed rail traffic by 2030 and tripling it by 2050. The European Commission launched the Sustainable and Smart Mobility Strategy which lays the foundation for how the European Union transport system can achieve its green and digital transformation and become more resilient to future crises. Governments are setting high ambitions for increasing rail’s modal share, especially in the context of their sustainability efforts. Even night trains are experiencing a revival across Europe. Moreover, infrastructure managers have inaugurated new high-speed lines, some of which drastically reduce travel times between different metropolitan areas. They have also introduced price caps for high-speed lines, or granted free travel for children and youths. For instance, train operators have invested in new high-speed trains to increase attractiveness and convenience. In Europe, various stakeholders-including railway companies, governments, and corporates-have already taken a variety of approaches to entice travelers to take the train. Identifying what motivates consumers to opt for train travel can give operators and policymakers insight into how to improve the attractiveness of this mode of transport. As countries across the world grapple with climate change, the shift to passenger rail offers an important lever for reducing CO 2 emissions in the transport sector.
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